This is a collection of user research that I’m conducting in an area that I’m passionate about - climate change. I’m particularly focused on aligning incentives between consumers to ensure the long term health of the planet.
While the focus on making industry/enterprise is well intentioned, I believe there needs to be more alignment between every person to tackle climate change.
For example, the dietary preferences of humans contribute 14.5% of global CO2 emissions. Clothing purchases contribute 10% of all emissions. And the list goes on.